Big brewers and their shareholders are hoping for some 2026 cheer, betting soccer's World Cup and a pivot to soft drinks can help overcome challenges from geopolitical turbulence, health-conscious Gen Z youth and cost of living crises.
World Cup, soft drinks offer big brewers some cheer after 'horrific' 2025
Big brewers and their shareholders are hoping for some 2026 cheer, betting soccer's World Cup and a pivot to soft drinks can help overcome challenges from geopolitical turbulence, health-conscious Gen Z youth and cost of living crises.