The Big 12 intentionally back-loaded its men’s basketball schedule to feature marquee matchups in the six weeks between the NFL conference championships and the Big 12 tournament, capitalizing on peak post-Super Bowl viewership.
Saturday Big 12 men’s basketball matchups set up back-loaded slate
The Big 12 intentionally back-loaded its men’s basketball schedule to feature marquee matchups in the six weeks between the NFL conference championships and the Big 12 tournament, capitalizing on peak post-Super Bowl viewership.