Daily Brief
Today's Brief
2026-02-25 · By Playtime Briefing Desk
In a significant development for women's sports, AMBSE has secured a record seven-year kit sponsorship deal with Aflac for its upcoming NWSL expansion team in Atlanta, marking what is believed to be the most lucrative uniform sponsorship in the league's history. While specific financial terms remain undisclosed, reports indicate the deal is valued at $28 million, underscoring the growing commercial viability of women's soccer. This announcement follows a trend of increasing investment in women's sports, as seen in similar record-setting deals, and highlights the strategic importance of early sponsorship agreements for franchises yet to begin play, as the Atlanta team prepares for its 2028 debut.
The organization says the seven-year deal is believed to be the most lucrative uniform sponsorship deal in women’s sports history, though it declined to disclose specific financial terms.
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AMBSE signs Aflac to record NWSL kit deal for Atlanta expansion team
The organization says the seven-year deal is believed to be the most lucrative uniform sponsorship deal in women’s sports history, though it declined to disclose specific financial terms.
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Report: Atlanta NWSL club signs record $28M jersey deal
Two years before making its NWSL debut, the Atlanta expansion club has landed a record front-of-jersey sponsorship deal with the insurance company Aflac, Sportico reported Wednesday.
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Atlanta NWSL Club Signs Women’s Record $28M Jersey Deal With Aflac
The new NWSL franchise in Atlanta does not start play until 2028, but it already set a record with a $28 million sponsorship deal with Aflac.