Rachel Axon
Latest stories by this author.
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Advocates pushing for women’s Nordic combined, the only sport the IOC allows just for men
Despite calls from athletes, the International Olympic Committee continues to exclude women from Nordic combined. For Annika Malacinski, that exclusion is especially difficult. Her brother, Niklas, will compete in Milan Cortina in a sport that has been in the Olympics since 1924.
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Sponsors show up in new ways for Milan Cortina while keeping an eye toward LA28
Olympic and Paralympic sponsors are finding new and creative ways to activate around the Milan Cortina Games, relishing the coming out party from the Paris Games while keeping an eye toward LA28.
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U.S. Ski and Snowboard building commercial success in Olympic year
U.S. Ski and Snowboard has leveraged the Olympic year for commercial success, signing deals with Dunkin, Cloudflare and iCapital, among others. It's deal with J.Crew included a capsule collection that sold out within 24 hours.